Extending the Rotary Footprint

Given the demographics of current membership, increasing the number of active and involved Rotarians in existing clubs will not alone achieve the desired increase in overall membership. To meet this challenge a number of flexible approaches have been developed:

  • New Club Formation. The traditional route to extend membership and our reach into the community is by creating a completely new club under the sponsorship of a parent club.
  • Satellite Group. A group of new or existing members of a club meeting at a different place and time and in a different style but in every other respect remaining an integral part of the parent club.
  • Virtual Attendance. Where technology permits members can attend meeting using virtual links. This type of attendance can be when the whole membership meets on-line (formerly known as an E-Club) or where just one or 2 members join a meeting from a remote location.
  • Meeting Frequency. Whereas previously, constitutionally clubs were required to meet weekly at a fixed time and place, there is now flexibility for clubs to vary their meeting schedule provided there are 2 meeting in a month.

Rotary Alumni. A fruitful source of member attraction should be from those who have gained knowledge of Rotary through participation in our programme and activities or by observing others taking part. Thus, the many young people involved in our activities, their parents, grandparents and teachers could all be potential members. They do need to be asked.

Rotaract. Rotaract should be the membership feeder into our organisation and could continue the experience of giving service gained from the progression of young people through RotaKids and Interact as well as Rotaract. With the flexibility now available, parent clubs can facilitate the transition from Rotaract into full membership by providing attractive membership options to Rotaractors as they approach the leaving age of 30. The transition can be helped by involving Rotaract members in the activities and the management of the parent Rotary club.

For support in any of these areas please contact the appropriate specialist as indicated in the Members Handbook, Your Areas Membership Support or Dick Parsley or Graham Martin (details in handbook).  Or you can contact us at membership@rotary1070.org.